Blue Infinity Collectibles                     

2020




Visual branding and logo design for an e-commerce card re-selling business. Emphasis on a blue colour scheme and using an infinity symbol within the logo.  






Ideation

The ideation process stemmed from the brief to include an infinity symbol and a blue colour scheme. Initial logo designs relied heavily on the infinity symbol, however as it was a card re-selling business, the introduction of card vector graphics created relevance and dimension to the final logo.




LOGO OPTIONS



Secondary Designs

Upcon confirmation of the final logo, elements from this primary logo were rearranged in different compositions to suit various applications- a horizontal layout for social media banners, a square crop for avatar profile pictures and a transparent word-less logo to act as a watermark on original business images.




FINAL LOGO VARIATIONS