Counting for Life                           


This project involved re-designing an active not-for-profit website to suit responsive design and improve navigation and overall user experience. In this case study, I worked across design, coding and development to build and optimise a new website that better supported a user’s journey through the Counting for Life online platform. 

The Challenge

Counting for Life is a subset of the non-for-profit organisation, Learning Links, which advocates for the education of children with disabilities or those who are at a disadvantage by providing in-person services and support. Government funding is limited, therefore Learning Links aims to ‘expand their geographic scope’ and successfully market their services to collaborate with schools, early childhood settings and parents through social enterprises and fundraising activities. As such, the opportunity to refresh the brand and continue to promote their cause online is essential to the Learning Links board, fellow advocates and customer experience.



The Process

Through a deeper understanding of the Counting for Life organisation and business, I worked to define the scope of information needed to be included and refined in the website re-design. This included the need for a better navigation system and information hierarchy for potential stakeholders to understand the services, the incorporation of new interactive features to showcase how people can contribute to the cause in an engaging manner, and as the organisation revolves around physical workshops and tutoring programs, highlighting the locations of the program through external map embedding can show users where they can be involved.

A series of high-fidelity wireframes were produced with a responsive design approach to adapt the new website layout to various screen sizes. Using HTML5, CSS3 and Javascript, the new site was developed and coded from scratch.  

The Solution

All this content was placed on a single page landing- an increasingly used method for packaging a wide range of information within complex website structures- to increase user engagement and reduce the potential loss of customer interaction from ‘hidden’ or ‘inaccessible’ information. An external Google Maps script and embedded components were more tools implemented to increase the user experience of the site to drive traffic and generate leads.

The website was designed to industry standards and was validated using W3C with a sitemap generated. As the business goal was to broaden the scope of engagement, the website was also compressed, animated and prepared for Search Engine Optimisation, and tracked using Google Analytics.